Social Media Audit

social media audit

Social Media Audit

Social Media Audit is a practical way of determining the facts, either working or not for the progress of your Social Media Handles. Most of the people don’t bother to conduct Audits as considered technically complicated, but they are not. Therefore, Audit is an essential process of Social Media Marketing.

There is no hard and fast rule to have an Audit format, in fact, you can make a customise Spreadsheet which is convenient for you. Now the question that comes in your mind is, what is a Spreadsheet? Don’t worry about that! We are here to take care of that. It is a systematically organised sheet with columns and rows in which data is entered and calculated. All you need to do is to provide us with the required information and leave the rest to us. Conducting audits every month will give you the average progress of your Social Media Channels.

Audits not only help in advancement but they also assist you in organising the data and all of the significant details. On the contrary, manual data collection is difficult in today’s fast technological world. To compete in the digital market, one needs to stay updated and therefore, tools like these are crucial. We, the experts of Social Media Marketing will help you in climbing the ladder of success. Through Audits you can track your progress every month and compare it annually.

Basic Aspects of Social Media Template

Here’s a brief overview of the aspects that are required to make an Audit Template. We will be needing these following information from you for the making of customise Audits.

1. Introduction (Profile name and URL)

The first and foremost step of making an audit is to check whether your profiles are complete or not. All your Social Media profiles should have an appealing introduction with correct URLs and your basic info should be there and updated.

2. Engagement Metrics

Next step is to check the outcome of the posts published on the Social Media Handles and average of the traffic they are driving to your website. The posts which work the most are the ones that engage audience and increase the traffic.

3. Publishing Metrics

It is very important to check the quality of the published content. The content that you publish such as a photograph, video, blog, articles etc. should have that power in it to force people to share it. Maximum sharing means maximum traffic.

4. Audience Demographics

Audience is a key factor in Social Media Marketing as they are responsible for making your brand successful. Hence, defining the audience is quite important. You need to be clear about the age of your targeted audience as the content will be then designed accordingly.

5. Referral Traffic

The traffic that the URLs and links of your Social Media Channels attract from other websites or channels is called Referral Traffic.

6. Channel Specific Metrics

Through this, we will be able to track down the source from where the traffic has been attracted to your website.

The monthly or yearly percentage of the discussed metrics explains what is working and what is not. Similarly, the percentage comparisons give a clear idea of which way to go.

Examine the Social Media Profiles

All the profiles that you have must be examined in order to find out which one is performing well and why is the other one failing? This will guide you to take necessary steps for improving the flaws. Under the light of already discussed metrics, the performance of profiles will be analysed. In the same way, promoting your Brand on all Social Media Profiles will help your business grow more rapidly. The URLs of each profile and link of the website must be given in the bio of each profile. In this way, traffic will be directed to your website or other handles through one channel.

Most Engaging Posts

For a successful Social Media Profile, you need to generate unique and engaging posts. For instance, the posts which get more likes by the audience is analysed through Spreadsheet and compared with those lacking interest. The survey will include the number of likes, clicks, shares, referral traffic etc. on your posts. With the help of the Spreadsheet, we will be able to look at the overall performance of the profiles and will be able to know which of the Handles is getting more attention and traffic. Now, you might think what is the use of all this? So, answer to this question is after finding out which of the profiles is working better, we will put more efforts and energy into it and get more benefit out of it.

Classify the Top Performing Posts

Among the Social Media Marketing tenets, a lot of importance is given to Content. It is one of the most important factors in the progression of your business. Through the use of Audits, you will get to know that the kind of content you are posting either it’s working or not. This will help you in strategizing your content. The content which the audience likes most results in bringing more traffic to your site. Audit will then help us in determining the impact of the content posted on Social Media Handles, like Facebook, Twitter, Instagram, YouTube and Snapchat etc. Let us see how we can categorize our posts:
• Videos
• Promotional
• Educational/information
• Entertainment
• Rich media (images and gifs)
Analysing the content of each of the category will make it easy for us to distinguish which is working out good. The more likeable content you create, the more success comes your way.

Most Shared Content

Audits will be a pathway of studying the content workability. The percentage difference of all the posted content distinguishes what is getting more response. Thus, the production of more impactful content will direct more audience to your website.

Brand Visibility

Social Media Marketing majorly focuses on the Branding. The purpose of having Social Media Channels is to promote your brand. All the profiles should have the introduction of your brand in Bio and must be connected with each other. Here’s a list of essential data, necessary for branding:

1. Bio
All the Social Media Profiles have a Bio that includes the message of your Brand.
2. URL
Add URL and link of the website and other Social Media Profiles.
3. Verification
All the accounts must be verified and connected with each other.
4. Guidelines
Brand’s style guidelines must be incorporated in the Bio of all the profiles. For example, logo, cover photo, profile picture and other visuals.

Target Audience

At the beginning of Social Media Marketing, the first strategy is to define the targeted audience hence, the content is designed accordingly. Sometimes, it happens that an audience from a different age group approaches your website. Auditing audience response helps us in analysing the audience category and response.

Search Other Platforms

New Social Media Applications emerge now or then. Some of them get into the trending list. So, it becomes necessity of time to keep yourself updated. Use of such new Platforms is essential in order to promote your business. The Audit sheet defines whether the new social profile is beneficial or not. The Spreadsheet thus compares the outcome of new profile with others and suggests whether to proceed with it or not.

Creativity
The best way to engage audience is to always come up with new and unique ideas. Audit will then assist in formulating new objectives for Social Media Marketing. It indicates the time when it is important to introduce new ideas for content. The audience will lose interest in the same and linear kind of posts. In order to keep them engaged, the introduction of creative ideas is mandatory.

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